Logo Design/ Brand Identity

Your logo (brand identity) is your first impression to potential and existing customers. A logo design is for immediate recognition. It’s to inspire trust, loyalty, admiration and an implied superiority among your target market.

A logo is only one aspect of a business’s brand and since every logo is unique it is hard to give a “one price fits all” logo design price. Your logo should last you a minimum of 5 years unless there are significant changes in the businesses focus or product direction.

To properly understand the cost of a logo design you must first know what is it you are actually paying for. Ultimately, you are paying for your designers skill, experience and time, not just the final logo design, or brand that you will receive.

When creating a logo, please note that it may take a few revisions to get it perfect. This includes, design elements, fonts, colours, etc.

A key success factor for your company is your brand. Now, when most people think of brand, the first thing that comes to mind is a logo, but building a brand is much more than that.

Brand Identity (Logo): the collection of tangible brand elements that together create one brand image. The visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Building a positive brand image can bring in consistent sales and make product roll-outs more successful.

Branding: actions taken to build a certain image of the company

Brand: how people perceive your company